A new era for The Pride

Working alongside the team at Hey!BigMan, we collaborated with Nike to create the brand for a newly founded professional women’s football club, London City Lionesses. Creating everything a new football club could possibly need in order to launch, grow it’s fanbase from scratch and then thrive for decades whilst constantly striving for success. The club badge we created was an intentional departure from traditional football club crests, and is a mark that not only represented the fierce competitive nature and sporting excellence of everyone at the club, but also the freshness and modernity of this brand new sporting institution they had created.